Search Engine Optimization (SEO)

Struggling to Rank — or Rank Without Results?

You’ve built a beautiful website. Maybe you’re even publishing content.
But you’re still stuck on page 2… or getting traffic that never converts.

The problem isn’t Google.
The problem is unfocused SEO that doesn’t align with your business goals.

At BSL360, we build SEO systems that do more than rank —
We build search-powered pipelines that bring you ready-to-convert traffic month after month.

What Is SEO — Really?

Forget keywords and backlinks for a second.

SEO is your 24/7 inbound sales machine.
Done right, it helps:

• Your ideal customer find you exactly when they need you
• Lower your customer acquisition costs
• Build trust before you ever get on a call
• Deliver results long after your ad budget runs out

But only if the strategy is right — and execution flawless.

The SEO Traps Most Business  Owners Fall Into

Before we show you what works, here’s what doesn’t:

• Ranking for vanity keywords that never convert
• Hiring freelancers who “optimize” your site with outdated tactics
• Publishing random blogs without a content strategy
• Ignoring technical SEO until Google penalizes you
• Focusing only on traffic, not conversions

That’s not SEO.
That’s busy work.

What We Do at BSL360 — and How It Works

We follow a structured, battle-tested SEO framework that’s been engineered for one thing:

Organic visibility that drives actual revenue — not just clicks.

1. In-Depth SEO Audit

We crawl your entire site, flag what’s holding you back, and prioritize what actually moves the needle.

What we look at:

• Site architecture & UX
• Core Web Vitals
• Mobile-friendliness
• Indexation, crawl depth, and sitemap structure
• Technical issues hurting rankings

Tools we use: Screaming Frog · Google Search Console · Ahrefs · PageSpeed Insights · Semrush

2. Keyword & Intent Mapping

No fluff. Just keywords your buyers actually search — mapped to funnel stages.

We research:

• Commercial-intent and transactional phrases
• Long-tail queries that convert
• Questions your buyers Google before choosing

We map it all to your key pages, landing pages, and blog opportunities.

3. On-Page Optimization

We make your pages Google-friendly and conversion-ready — together.

• Meta titles & descriptions
• H1-H3 structure
• Internal linking
• Schema markup
• UX tweaks that keep visitors engaged

4. Content Strategy That Sells

Ranking without relevant content is impossible.

We build a monthly content calendar with blog posts, pillar pages, and landing content that:

• Targets bottom-funnel keywords
• Educates and builds trust
• Nurtures cold traffic into warm leads

Tools we use: Clearscope · Content Harmony · Google Trends · AnswerThePublic

5. Technical SEO & Site Health

We remove the friction that stops Google from indexing or ranking your content.

• Fix slow load times
• Remove broken pages
• Optimize crawl budget
• Improve mobile experience
• Resolve redirect and canonical issues

6. Local SEO (If Applicable)

If you’re a local business, we optimize your presence for Maps, Local 3-Pack, and mobile searchers.

• GMB optimization
• Local citation building
• Review strategy
• Local landing page structure

Tools we use: BrightLocal · Moz Local · GMB Insights

7. Monthly Reporting & Optimization Loop

We don’t “set it and forget it.”
Every month, we analyze performance, identify wins, flag gaps, and optimize the strategy.

You’ll get:

• SEO growth dashboard
• Traffic + keyword movement
• Lead/conversion metrics
• Content & technical recommendations

Tools we use: Looker Studio · GA4 · Semrush · Ahrefs