Pay‑Per‑Click Advertising (PPC)

Your Competitor Is Running Google Ads. Are They Stealing Your Customers?

Every day, potential buyers are searching for what you offer.
And if your business isn’t showing up at the top of Google — your competitors are cashing in.

At BSL360, we don’t just run ads.
We build revenue-focused PPC funnels designed to bring you qualified traffic, high-intent leads, and a measurable ROI.

What Is Google Ads — and Why It’s a Game-Changer

Google Ads (formerly Google AdWords) is the most powerful advertising tool in the world.

Why?

Because it shows your business exactly when someone is searching for your product or service.

Done right, it:

• Delivers instant, targeted traffic
• Connects with ready-to-buy customers
• Allows precise budget control and ROI tracking
• Generates leads or sales the same day

But without the right strategy, you could be wasting 80% of your budget.

What’s Going Wrong for Most Business Owners

We’ve audited hundreds of accounts. Here’s what we often see:

• Poor keyword targeting (paying for the wrong clicks)
• Weak ad copy with no real value prop
• No landing page optimization — high bounce, low conversions
• No tracking — zero insight into ROI
• Manual bidding with no data strategy

At BSL360, we fix all of that — and then scale what works.

Our Google Ads Process — Built for Business Owners

We treat every ad dollar like it’s our own.
Here’s how we build PPC campaigns that work hard and scale fast:

1. Discovery & Goal Alignment

We learn your business, sales funnel, and goals.

• Who do you want to reach?
• What are your conversion points (form fills, calls, sales)?
• What makes your product or offer different?

This ensures your ads are aligned with what actually grows your business.

2. Keyword Research & Targeting

We go beyond basic keyword tools — we use intent analysis to identify:

• High-converting commercial keywords
• Negative keywords to avoid waste
• Local modifiers or brand searches
• Competitor gaps we can dominate

Tools we use: Semrush · Google Keyword Planner · SpyFu · Keyword Insights

3. Campaign & Ad Group Structure

We build tightly themed ad groups, optimized for Quality Score and performance.

• SKAGs (Single Keyword Ad Groups) where needed
• Branded vs. Non-branded campaigns
• Local + service-based segmentation
• Performance Max or Smart Campaign layering if applicable

4. Killer Ad Copy & Extensions

We write compelling ads that highlight your USP and drive clicks.

• Benefit-focused headlines
• Clear CTAs
• Sitelinks, callouts, call extensions, location extensions — all optimized for mobile and desktop

5. Conversion-Ready Landing Pages

Sending traffic to your homepage? Big mistake.

We build or help optimize landing pages that are:

• Aligned to search intent
• Fast, mobile-friendly, and focused
• Designed to convert cold traffic into warm leads

Tools we use: Unbounce · Instapage · Elementor · WordPress + GTM

6. Conversion Tracking & Analytics Setup

We don’t guess. We track everything.

• Google Tag Manager + GA4 integration
• Conversion actions: calls, form fills, purchases
• UTM tracking for campaigns
• Call tracking setup if phone leads matter

7. Optimization & Scaling

We review data daily, test fast, and double down on what works.

• A/B testing headlines, ad copy, and creatives
• Bid strategy optimization (Maximize Conversions, TCPA, ROAS)
• Device & location adjustments
• Budget reallocation based on ROAS

Results You Can Expect:

• Lower cost-per-click (CPC) with better Quality Scores
• Higher ad rank without overpaying
• Real-time control over spend and ROI
• Immediate lead or sales flow