Content Marketing

You’re Not Just Competing for Attention.

You’re Competing for Trust.

Your competitors are blogging.
They’re posting on LinkedIn.
They’re running lead magnets.

But guess what?
Most of them are just creating content for content’s sake.

At BSL360, we do things differently.
We create content that’s strategically aligned with your business goals — content that’s built to attract, engage, and convert.

No fluff. No SEO theatre. Just high-ROI content that builds demand and moves decision-makers.

Why Content Marketing Still Wins

You’ve probably heard:

“SEO is dead.”
“Nobody reads blogs anymore.”
“Everyone’s on TikTok now.”

All partially true — until your buyer opens Google, types their pain point, and clicks on a well-written guide that solves their exact problem.

Content marketing still works because it:

• Educates your audience at every stage of the funnel
  
• Builds authority in your niche
  
• Fuels your SEO engine
  
• Powers email nurturing and social media
  
• Generates leads even while you sleep
  

But only if you have a plan.

Where Most Content Fails

If you’ve tried content before, you probably ran into one of these traps:

• Writing blogs without a keyword or intent strategy
  
• Using AI to churn out generic, unreadable content
  
• Publishing without promotion
  
• No internal linking, structure, or funnel connection
  
• No analytics or iteration
  

That’s not marketing — that’s hoping.
And hope isn’t a strategy.

Our Content Marketing Framework (What We Actually Do)

We build and manage full-scale content engines for growing businesses — from planning to publishing to performance tracking.

1. Strategy Deep Dive

We start by understanding your audience, competitors, and business goals.

• What questions are your buyers asking?
  
• What type of content do they consume?
  
• What keywords or pain points should you own?
  
• What funnel stages need content support?
  

We build your content game plan around what drives actual business outcomes.

2. SEO & Topic Research

No guesswork. We use advanced tools to identify high-impact opportunities.

• Commercial-intent keywords
  
• Long-tail, low-competition wins
  
• Semantic clusters and pillar topics
  
• Competitor content gaps
  

Tools we use: Semrush · Ahrefs · SurferSEO · AnswerThePublic · Google Trends

3. Content Calendar Creation

We deliver a full monthly/quarterly plan, so you never wonder what to write next.

Includes:

• Blog posts (informational, BOFU, TOFU)
  
• Landing page content
  
• Case studies
  
• eBooks or lead magnets
  
• Email and social repurposing
  

We create once, then distribute smart.

4. Expert-Level Content Creation

We don’t outsource to low-cost writers.
Our in-house team creates content that’s:

• Researched, human-written, and structured for UX
  
• Designed for search intent and SEO
  
• Reviewed for tone, accuracy, and clarity
  
• Aligned to conversion goals — not just page views
  

Types of content we deliver:

• High-converting blog posts
  
• Sales pages
  
• Lead magnets
  
• Website copy
  
• Email sequences
  
• Social posts
  

5. Optimization & Internal Linking

Publishing is just the beginning. We make sure each piece gets found and clicked.

• On-page SEO (H1s, metadata, schema)
  
• Internal linking for authority flow
  
• Image optimization
  
• Mobile-first formatting
  
• CTA placement and funnel hooks
  

6. Performance Tracking & Iteration

We measure what matters:

• Organic traffic growth
  
• Time on page + bounce rate
  
• Scroll depth + CTA clicks
  
• Leads, conversions, assisted conversions
  
• Content-assisted sales (via GA4 + attribution)
  

Tools we use: Google Analytics 4 · Looker Studio · Hotjar · Clearscope · Ahrefs