TikTok & Reels Advertising

Attention Is the New Currency.

Short-Form Video Is How You Earn It.

You’ve seen it.
Everyone’s scrolling — fast.
Attention spans are shrinking, but video reach is exploding.

If your brand isn’t showing up in TikTok feeds or Instagram Reels, you’re missing out on the most viral, cost-effective ad formats in digital marketing.

At BSL360, we build and manage short-form video ads that stop the scroll, tell your story in seconds, and move viewers to act.

Why Short-Form Video Ads Work So Well

TikTok and Instagram Reels dominate user time, especially in the 18–45 age group — a goldmine for B2C and emerging B2B brands.

Short-form ads deliver:

• Lower cost-per-click (CPC) vs traditional display ads
  
• Higher engagement rates and view-through conversions
  
• Organic-style delivery that blends into native content
  
• Instant storytelling in 15–30 seconds
  

It’s not just reach — it’s reach that converts.

Where Most Businesses Get It Wrong

You can’t just recycle your Facebook ad on TikTok.
And a boring promo won’t make it past 3 seconds.

Common mistakes we fix:

• Corporate-looking videos that scream “ad”
  
• Ignoring trends and native content formats
  
• No hook in the first 3 seconds
  
• Weak CTAs or unclear offers
  
• Skipping UGC-style storytelling

   

Our TikTok & Reels Ad Framework

We help you create campaigns that feel native, look authentic, and sell subtly but powerfully.

1. Platform & Audience Planning

Not every business belongs on every platform.
We help you choose where to focus — and who to target.

• TikTok: Fast-paced, trend-driven, discovery-friendly
  
• Reels: More polished, Instagram-native, brand-aligned
  
• YouTube Shorts (Optional): Wider funnel, B2B reach
  

Targeting options include:

• Interests & behavior
  
• Lookalike audiences
  
• Hashtag followers
  
• Engagement-based retargeting

   

2. Creative Planning & Storyboarding

Every second counts in short-form.

We plan your ad like a story with structure:

• Hook (first 3 seconds)
  
• Value (what’s in it for the viewer)
  
• Proof or emotion (social proof, story, benefit)
  
• Call to action
  

We also prep caption copy, overlays, and CTAs.

3. Video Production or UGC Curation

No video team? No problem.
We help source and edit UGC (user-generated content), or work with your in-house team to shoot authentic mobile-first videos.

Types of creatives we use:

• Talking head / selfie-style
  
• Product demos
  
• “Day in the life” brand storytelling
  
• Before-and-after or transformation videos
  
• Viral challenge tie-ins (optional)
  

Tools we use: CapCut · Adobe Premiere Rush · TikTok Creative Center · Meta Creative Hub

4. Ad Setup, Targeting & Launch

We configure your campaign structure based on your objective (leads, sales, traffic):

• Campaign goals: Conversions, leads, video views
  
• Ad group segmentation
  
• Budget testing (daily vs. lifetime)
  
• Custom audiences
  
• Placement strategy: Feed, Stories, Explore

   

5. Optimization & Scaling

We don’t just launch and forget — we scale what works.

• Monitor hook rate (3s views), completion rate, CTR
  
• Adjust creatives weekly or bi-weekly
  
• Refresh ads before fatigue sets in
  
• Test new angles based on top-performing patterns