Lead Generation Services

Stop Chasing Leads. Start Closing Them.

Your competitors aren’t waiting for leads — they’re building systems that bring them daily.
At BSL360, we craft data-backed lead generation strategies that attract, engage, and convert — consistently.

We’re not here to “get you clicks.”
We’re here to deliver qualified, ready-to-convert leads — the kind your sales team loves and your CRM needs.

Why Lead Generation Matters More Than Ever

In today’s crowded digital landscape, attention is expensive — and buyers are picky.

Effective lead generation is about quality over quantity.
That means building campaigns and funnels that attract your exact target audience and filter out the noise.

Done right, lead gen:

• Reduces customer acquisition costs (CAC)
  
• Fills your pipeline with high-intent prospects
  
• Accelerates revenue growth
  
• Gives your sales team predictability and leverage
  

Done wrong? You’re just wasting ad spend and draining time.

What’s Going Wrong for Most Businesses

We’ve seen behind the scenes of dozens of lead gen efforts. Most fail due to:

• Targeting the wrong audience or market segments
  
• Relying solely on Meta/Google Ads without nurturing touchpoints
  
• Landing pages that don’t convert — or worse, no funnel at all
  
• Lack of conversion tracking (what’s working? what’s not?)
  
• Zero follow-up or lead qualification system
  

Sound familiar? We fix all of that — and turn your funnel into a flywheel.

Our Lead Generation Process at BSL360

We don’t follow a playbook.
We build your funnel from scratch based on your niche, audience, and goals.

1. Discovery & Target Persona Mapping

We start by defining who your perfect lead is.
What are their pain points? What triggers action?
This fuels every asset we build next.

2. Multi-Channel Strategy Design

Depending on your business model, we deploy:

• Meta & Google Ads for paid traffic
  
• SEO + Blogs for long-term organic capture
  
• Landing Pages + Lead Magnets for conversion
  
• Email Workflows for nurturing and follow-ups
  
• WhatsApp or Messenger for real-time conversion
  

3. Funnel Asset Creation

We don’t send leads to your homepage.
We build custom lead-gen assets that actually convert:

• Dedicated landing pages
  
• Gated content (eBooks, checklists, lead forms)
  
• Video-first lead capture flows
  
• AI chatbots or lead capture forms
  

Tools we use: Elementor · Framer · Instapage · Meta Lead Forms · Typeform · Mailchimp · Google Sheets

4. Campaign Execution & Tracking

We launch across platforms — and track everything.

• UTM tracking + GA4 + GTM setup
  
• Lead tracking by source and cost
  
• CRM sync or Google Sheet auto-logging
  
• Call tracking if necessary
  
  

5. Optimization Loop

No lead left behind. We optimize based on:

• CPL (Cost Per Lead) by channel
  
• Quality score of leads (conversion likelihood)
  
• Ad fatigue, hook performance
  
• Funnel drop-off analysis
  
  

What You’ll Get

• A custom-built lead generation system
  
• Conversion-optimized funnel from click to call
  
• Weekly report on CPL, conversion rate, source quality
  
• Real-time dashboard access (optional)
  
• Ongoing support & optimization