Conversion Rate Optimization (CRO)

You Don’t Need More Traffic.

You Need More Sales From the Traffic You Already Have.

If your landing page gets 1,000 visitors…
But only 10 people take action…
That’s not a traffic problem — it’s a conversion problem.

At BSL360, we help businesses like yours stop the leaks and start converting more leads, sales, and bookings — using a proven CRO framework built for real ROI.

Why CRO Matters (Especially for Paid Ads)

Every click costs you money.
Every bounce wastes that money.
CRO ensures that your entire funnel is working for you, not against you.

Here’s why it’s one of the highest-ROI investments a business owner can make:

• Increases revenue without increasing ad spend
• Improves lead quality and intent
  
• Boosts overall marketing ROI (SEO, Ads, Email — everything)
  
• Uncovers real behavioral insights from your users
  

Signs You Need CRO Help

If any of these sound familiar, you’re losing money:

• High bounce rates on your landing pages
  
• Low lead-to-sale conversion rate
  
• Visitors clicking but not buying or contacting
  
• Drop-offs on forms or checkout flows
  
• Great traffic, poor results
  

You’ve built the traffic — we’ll make sure it converts.

Our CRO Process (What We Actually Do)

We use a systematic, research-backed approach to diagnose, test, and improve conversion points across your funnel.

1. Audit & Funnel Analysis

We start with a complete audit of your pages and user journey:

• Landing page clarity & message match
  
• Form length, placement, and friction
  
• Offer visibility and urgency triggers
  
• Mobile performance & loading speed
  
• Heatmaps, scroll maps, and behavior tracking
  

Tools we use: Google Analytics 4 · Hotjar · Clarity · GTM · PageSpeed Insights

2. Hypothesis-Driven Testing Plan

We don’t “guess and test.”
We build CRO strategies around behavioral data + conversion science.

• Identify friction and distraction zones
  
• Create A/B or split test hypotheses
  
• Prioritize tests based on impact vs. effort
  

Frameworks we follow: LIFT Model · CXL Methodology · ICE Scoring

3. Copy & UX Enhancements

Sometimes a single headline tweak or form field removal boosts conversions by 20%+.

We enhance:

• Headline clarity and value proposition
  
• CTA button copy and placement
  
• Trust elements (testimonials, guarantees, reviews)
  
• Page layout and flow
  
• Mobile optimization and accessibility

   

4. A/B & Multivariate Testing

We run structured experiments to validate what works — and scale the winners.

• A/B tests on key funnel pages
  
• Multivariate tests for messaging or layout
  
• Heatmap comparisons
  
• Micro-goal tracking (scrolls, hovers, partial entries)

   

5. Results Monitoring & Iteration

We measure what matters — then refine and repeat.

• Conversion rate lifts (CRO uplift % and absolute value)
  
• Cost per conversion changes (especially for paid ads)
  
• Funnel drop-off points
  
• Revenue per visitor and average order value (AOV)