Email Marketing

Email Is Still King — If You Do It Right

Think email is dead? Think again.

While social algorithms change weekly and ads get more expensive daily, email delivers one of the highest ROIs in digital marketing — up to £35–£42 for every £1 spent, according to Campaign Monitor.

But that only happens when your emails are:

• Strategically segmented
  
• Beautifully written
  
• Timed just right
  
• And optimized to convert
  

That’s where BSL360 comes in.

Why Email Marketing Is a Must-Have (Not a Maybe)

Email isn’t just about newsletters — it’s your direct line to revenue.

With the right email marketing strategy, you can:

• Recover lost leads
  
• Nurture cold traffic into paying customers
  
• Upsell and cross-sell existing clients
  
• Launch new offers with instant traction
  
• Stay top-of-mind without ad spend
  

And once it’s set up right — it runs on autopilot.

The Common Email Mistakes We Fix

You might already be using email…
But is it moving your bottom line?

Here’s what we see too often:

• Mass-blasting every contact with the same generic message
  
• Sending inconsistent, off-brand emails
  
• Ignoring segmentation and personalization
  
• Writing boring copy that doesn’t convert
  
• Not tracking key performance data
  

We build systems that are clean, compelling, and conversion-driven.

Our Email Marketing Process

Whether you’re starting from scratch or need a serious upgrade, we’ll help you design and execute a full-funnel email strategy that drives action — not unsubscribes.

1. Strategy & Funnel Mapping

We start by defining your business goals and user journey.

• What do you want subscribers to do?
  
• Where are they in the funnel?
  
• What offers or content can we leverage?
  
• How does email support your ads and SEO?
  

We map everything from lead capture to lifetime value.

2. List Segmentation & Setup

Not all contacts are equal.

We segment your audience by:

• Interest & behavior
  
• Funnel stage
  
• Lead source
  
• Engagement level
  
• Purchase history
  

This lets us send the right message to the right people at the right time.

Platforms we work with: Mailchimp · Klaviyo · ActiveCampaign · ConvertKit · Brevo (Sendinblue) · HubSpot

3. High-Converting Copywriting

We write emails people want to open — and take action on.

• Clear, benefit-first subject lines
  
• Personalised intros (with dynamic tags)
  
• Crisp body copy that gets to the point
  
• CTA placement that makes it easy to click
  
• Mobile-optimized formatting
  

Types of campaigns we deliver:

• Welcome sequences
  
• Abandoned cart flows
  
• Re-engagement campaigns
  
• Newsletter & education series
  
• Product launches and offers
  

4. Visual & Brand Design

Great emails look good too. We design templates that match your brand and adapt to every screen size.

• Branded email headers
  
• Responsive layout
  
• Click-friendly buttons
  
• Image/text balance for deliverability
  

5. Automation & Testing

We don’t just build emails — we build systems.

• Trigger-based automations (based on clicks, views, inactivity, etc.)
  
• A/B testing subject lines and CTAs
  
• Deliverability and open rate optimization
  
• Ongoing iterations based on performance
  

6. Analytics & ROI Tracking

We track what matters — and keep improving:

• Open rates (by segment and time)
  
• Click-through rates (CTR)
  
• Conversion rate (from email to sale)
  
• Unsubscribe/bounce/spam rates
  
• Revenue per email (RPE)