Local SEO & AEO

You’re Not Showing Up — But Your Competitors Are

When someone searches “best [your service] near me” — who do they find?

If it’s not you, you’re losing customers every single day.

At BSL360, we help local businesses rank higher in maps, voice search, and zero-click results — driving more foot traffic, phone calls, and bookings without paying for ads.

This is not just SEO. This is Local SEO + AEO — optimized for both human searchers and modern AI engines like Google, Siri, and ChatGPT.

What’s the Difference Between SEO and Local SEO/AEO?

• SEO focuses on ranking websites in general search.
• Local SEO helps your business show up in Google Maps, Local Packs, and “near me” results.
• AEO (Answer Engine Optimization) prepares your content for voice searches, featured snippets, and AI-generated results.

In a world where 65%+ of searches end without a click — being the answer is everything.

The Problem With Most Local Businesses

❌ No Google Business Profile optimization
❌ Inconsistent NAP (Name, Address, Phone) citations
❌ No location-specific landing pages
❌ Weak or missing reviews
❌ Ignoring voice search and featured snippets

You don’t need more backlinks. You need better local presence, content clarity, and structured data.

Our Local SEO + AEO Process — Built to Rank & Convert

1. Local Presence Audit

We evaluate your:

• Google Business Profile setup
  
• Online citations (Yelp, Bing, Apple Maps, etc.)
  
• NAP consistency
  
• Local landing pages and service areas
  
• Current map pack rankings
  

→ You get a scorecard + priority action plan.

2. Google Business Profile Optimization

We fully optimize and manage your GBP:

• Categories, service areas, hours, descriptions
  
• Products/services list with CTAs
  
• Photo/video uploads
  
• Weekly posts & updates
  
• Review prompts & response strategy
  

→ This boosts visibility, trust, and conversion rates in map results.

3. Local On-Page SEO

We build or optimize geo-targeted landing pages:

• “Service + Location” keyword structure
  
• Localized content + schema markup
  
• Internal linking and page speed
  
• FAQ & voice-friendly content for AEO
  

→ Each page is designed to rank AND convert.

4. Citation Building & Cleanup

We submit or fix listings in:

• 40+ authoritative directories
  
• Industry-specific platforms
  
• Apple Maps, Bing, DuckDuckGo, GPS listings
  
• Local press release syndication (if applicable)
  

→ You get authority, consistency, and search engine trust.

5. AEO (Answer Engine Optimization)

We structure your content for voice search and AI engines:

• Featured snippet formatting
  
• Schema for FAQ, local business, reviews
  
• Conversational Q&A structure
  
• SGE & ChatGPT readiness
  

→ This gets you visibility in “no click” SERPs and smart assistants.

6. Review & Reputation Management

We implement systems to:

• Ask for reviews at the right time
  
• Respond quickly with brand tone
  
• Monitor and report on sentiment
  
• Auto-publish testimonials on site
  

→ More 5-star reviews = more conversions and map visibility.

🔧 Tools We Use

• Google Business Profile Manager
  
• Semrush Local SEO Toolkit
  
• BrightLocal / Whitespark
  
• Surfer Local / GMB Everywhere
  
• ChatGPT + Bard for voice-query insight
  
• Google Search Console & GA4