Performance Analytics & Reporting

Marketing Without Measurement Is Just Guesswork.

You can’t grow what you can’t track.
And without clear data, most businesses…

• Overinvest in underperforming ads
  
• Underutilize top-performing content
  
• Miss what’s really driving conversions
  

At BSL360, we bring clarity to your chaos.
Our custom analytics and reporting services help you understand what’s happening across your website, ads, funnels, and content — and what you need to do next.

The Problem With “Default” Dashboards

Your platform reports aren’t telling the full story.

• Google Ads only shows paid clicks
• GA4 can be confusing without proper setup
  
• Social insights focus on vanity metrics
• Lead sources often go uncategorized
  
• ROI gets lost between spreadsheets and guesswork
  

We fix all that with unified, goal-focused reporting that puts your KPIs front and center.

What We Track (And Why It Matters)

We don’t just show numbers — we give context, patterns, and action steps.

🧭 Website & Funnel Analytics

• User behavior (clicks, scrolls, exits, conversions)
  
• Bounce rate, session duration, top paths
  
• Funnel drop-offs
  
• Conversion rate by page
  

Tools used: Google Analytics 4 · Microsoft Clarity · Hotjar · Tag Manager

📈 Ads Performance (Google, Meta, TikTok)

• Cost-per-click (CPC) & cost-per-acquisition (CPA)
  
• Return on ad spend (ROAS)
  
• Impressions, reach, click-through rate (CTR)
  
• Ad fatigue indicators
  
• Creative performance breakdown
  

Tools used: Meta Ads Manager · Google Ads · TikTok Business Center · Looker Studio

💰 Revenue & Lead Attribution

• First click vs. last click tracking
  
• Assisted conversions
  
• Form fills, calls, purchases
  
• Email + organic + paid source attribution
  
• Customer lifetime value (CLTV)
  

Tools used: GA4 Enhanced Conversions · CRM integrations · CallRail · HubSpot

🧪 Campaign Testing & Optimization Metrics

• A/B test results
  
• Engagement heatmaps
  
• Scroll depth tracking
  
• Campaign-level vs. platform-level ROI
  
• Budget allocation insights

   

📊 Weekly/Monthly Dashboards You’ll Actually Use

You don’t need 83 charts.
You need 5–10 actionable insights that tell you where to focus.

We build custom dashboards and visual reports for:

• Founders & CEOs (high-level)
  
• Marketing managers (operational view)
  
• Paid media teams (conversion-focused)
  
• Sales & support (lead intent + feedback loops)