Social Media Ads

Likes Don’t Pay the Bills — Customers Do.

Your audience spends hours a day on Facebook and Instagram.
But boosting posts or guessing your way through Ads Manager won’t drive real business.

At BSL360, we run high-ROI Meta ad campaigns that get in front of your exact audience — and drive them to act.

Whether you want leads, sales, or bookings — we make sure your ads hit the right people at the right time with the right message.

What Are Meta Ads?

Meta Ads (formerly Facebook Ads) let you advertise across Facebook, Instagram, Messenger, and the Audience Network — all through one platform.

They’re powerful because:

• You can target users by interests, behavior, and demographics
  
• You can retarget site visitors, video watchers, and warm leads
  
• You can track every step in the customer journey
  
• You get full-funnel control — from awareness to purchase
  

But without a proper strategy, you’ll burn cash fast.

Why Most Facebook Ads Fail

We’ve audited dozens of business owner ad accounts. Here’s what kills performance:

• Boosted posts with no strategy
  
• Broad, generic audience targeting
  
• Poor ad creatives that blend into the feed
  
• Weak landing pages that kill conversions
  
• No pixel setup = no optimization or tracking
  

We fix all of that — and build a campaign that actually performs.

Our Meta Ads Process — From Scroll to Sale

Here’s how we approach social advertising to make it a growth channel, not a gamble:

1. Campaign Strategy & Funnel Design

We define where your audience is in the buyer’s journey and structure your campaigns accordingly.

• Awareness: Video ads, carousels, stories
  
• Consideration: Lead forms, content promos, traffic to landing pages
  
• Conversion: Retargeting ads with urgency, social proof, or offers
  

Frameworks we use: TOFU/MOFU/BOFU · Full-funnel ad sequencing · AIDA model

2. Audience Research & Segmentation

We build custom audiences that go beyond surface-level targeting.

• Core interest-based targeting
  
• Custom audiences (site visitors, engagers, past leads)
  
• Lookalike audiences based on your best customers
  
• Exclusions to avoid wasted impressions
  

Tools we use: Meta Ads Manager · Meta Pixel · Google Analytics 4 · AdEspresso

3. Creative & Copy That Stops the Scroll

In a noisy feed, bland ads die fast. We design creatives that pop — and copy that converts.

• Thumb-stopping visuals or videos
  
• Clear value proposition in 3 seconds or less
  
• Emotional & logical triggers to drive action
  
• Native feel — no hard-sell banners
  

Formats we use:

• Story ads
  
• Reels
  
• Carousel ads
  
• Video + caption hooks
  
• Instant Experience (Canvas)
  

4. Conversion-Optimized Landing Pages

We match every ad with a focused destination built to convert.

• Message-match with the ad
  
• Mobile-first UX
  
• Forms, CTAs, and urgency triggers
  
• Minimal distractions
  

No good landing page? We’ll build one for you.

5. Retargeting That Closes the Loop

Warm traffic is gold. We build smart retargeting campaigns that:

• Re-engage users who didn’t convert
  
• Reinforce trust with testimonials, UGC, or case content
  
• Use urgency and limited-time offers to close the deal
  

6. Conversion Tracking & Pixel Setup

Without tracking, it’s all guesswork. We set up:

• Meta Pixel (standard events: ViewContent, Lead, Purchase)
  
• GA4 + Meta conversion API
  
• Custom conversions if needed
  
• UTM-tagged URLs for cross-platform insight
  

7. Scaling What Works

Once a campaign hits KPIs, we don’t touch and pray — we scale with structure:

• Horizontal scaling (new audiences, new creatives)
  
• Vertical scaling (incremental budget increases)
  
• Campaign budget optimization (CBO) strategies
  
• Automated rules with Revealbot or native tools