Social Media Management

You Don’t Need to “Go Viral” —

You Need a Strategy That Builds Brand Equity Daily.

If your business only posts when you “have time”…
If your engagement is dropping…
If your brand feels invisible online…

You don’t need more noise — you need BSL360’s full-service social media engine working behind you.

We help brands stay consistent, strategic, and relevant on the platforms that matter most to your audience — while you focus on running your business.

Why Social Media Still Matters (A Lot)

Social media is no longer optional — it’s where buying decisions are influenced before your sales team even speaks to a prospect.

• 76% of consumers buy from brands they follow on social
  
• Trust is built through visibility + consistency
• Content creates conversation — conversation builds community
  
• It’s your most direct line to your audience’s daily scroll
  

And when done right, social drives organic reach, retargeting power, and sales readiness.

The Problem? Most Businesses Do It Backwards

Posting random graphics with no plan?
Buying fake followers?
Only showing up during promo season?

That’s not social media management — that’s digital clutter.

We help you ditch the chaos and build a smart, evergreen content system that works.

Our Social Media Management Process

We take your platforms from dead silent to demand-generating with a structured approach that blends strategy, creativity, and analytics.

1. Platform Strategy & Audit

We start by figuring out where your audience actually is — and what content they want to see.

• Audit of your current profiles (voice, branding, activity)
  
• Audience behavior analysis
  
• Competitor benchmarks
  
• Platform fit: Instagram · Facebook · LinkedIn · TikTok · Threads · YouTube Shorts

2. Brand Voice & Content Pillar Setup

We craft your unique brand tone and define 4–5 core content themes for consistency and engagement.

Examples:

• Education (Tips, How-Tos)
  
• Social Proof (Testimonials, Wins)
  
• Behind-the-scenes
  
• Offers/Promotions
  
• Authority-building content
  

You’ll never run out of content ideas again.

3. Content Calendar Creation

We plan your posts — weekly, bi-weekly, or monthly — with a clear schedule and strategic mix of:

• Static visuals
  
• Short-form videos (Reels/TikToks)
  
• Carousels
  
• Memes (yes, tactically used)
  
• Captions that drive clicks and comments
  

Tools we use: Notion · Canva Pro · Meta Business Suite · Later · Buffer

4. Design & Copy That Align With Your Brand

You’ll never have to worry about “what to post” again.
We handle visuals + copy + hashtags + scheduling.

• Branded design templates
  
• Scroll-stopping Reels/TikToks
  
• Hook-based captions that spark engagement
  
• CTA placement that feels natural, not salesy

5. Community Management (Optional Add-On)

We can monitor comments, messages, tags — and respond as your brand voice demands.

• Inbox and DM handling
  
• Quick response to leads/inquiries
  
• Crisis management playbook

6. Reporting & Strategy Tweaks

We don’t post and pray.
We post, analyze, and optimize.

You’ll get monthly reports covering:

• Follower growth
  
• Engagement rate
  
• Top-performing content
  
• Platform-by-platform breakdown
  
• Strategic recommendations