The New SEO Game: Entity-Based Optimization vs. Keywords

At BSL360, we’ve noticed a major shift in SEO – one that has many business owners scratching their heads. The old game of targeting specific keywords is evolving into a new game of optimizing for entities (topics, concepts, and things). In this blog, we’ll break down what this shift means in plain language. You’ll learn why Google cares more about context and meaning than ever, and how an entity-based SEO approach can help your business website rank higher. We’ll also share practical tips – from using structured data to internal linking – so you can start applying entity optimization today.

(Spoiler: It’s not as scary as it sounds. In fact, it aligns with Google’s goal of understanding “things, not strings” – focusing on real-world entities instead of just wordsblog.googleblog.google.)

Introduction: From Keywords to Entities in SEO

Not too long ago, SEO felt like a keyword stuffing contest. If you wanted to rank for “best coffee shop London,” you’d sprinkle that exact phrase (and slight variations) all over your page. The more the merrier. Back in the day, Google evaluated a page’s topic 100% based on keywords – essentially counting how often a term appearedbacklinko.com. For example, a decade ago if you mentioned “Paleo Diet” dozens of times on a page, Google assumed that page was about the Paleo Dietbacklinko.com. This old-school keyword SEO was about literal matches – search engines saw queries as strings of text, not as meaning.

Today, the SEO game has changed. Google has gotten much smarter at understanding language and intent. Rather than just scanning for exact words, Google tries to grasp the context, intent, and entities behind a query. In 2013, Google’s Hummingbird algorithm update was a turning point: it shifted Search to “read” a page’s overall topic instead of just matching keywords backlinko.com. In other words, Google moved closer to how a human reader understands content – by topic and meaning, not just repetition of words.

What Exactly Is an “Entity” in SEO?

An entity in SEO refers to a distinct “thing” or concept – it can be a person, place, brand, idea, or any item that is singular, unique, well-defined and distinguishable searchenginejournal.com. Google’s Knowledge Graph (launched in 2012) is essentially a massive database of entities and how they connect. Think of an entity as a topic node in Google’s mind: for example, “London” is an entity (a city), “coffee shop” is an entity (a type of business), “Taj Mahal” is an entity (which could mean a monument, a musician, a casino, etc., depending on context blog.googleblog.google). Instead of treating “coffee shop London” as four separate words, Google wants to understand that you’re likely looking for coffee shops located in London. The search engine disambiguates and connects entities (coffee shop ↔ London) to give you relevant results.

Entity-based optimization means structuring your SEO strategy around topics and concepts   (entities), not just individual keyword phrases. It’s often called semantic SEO – creating content that covers a topic in-depth and in context, so search engines can fully grasp the meaning and relevancebacklinko.com. As Brian Dean of Backlinko puts it, “Semantic SEO is the strategy of creating content for topics instead of just keywords,” focusing on answering the user’s intent with comprehensive informationbacklinko.com. This approach aligns with how modern search works.

Entity-Based SEO vs. Traditional Keyword SEO

It’s important to understand that keywords aren’t dead – but their role is different. We still need to use words on the page that relate to what people search. However, entity-based SEO looks beyond one-to-one keyword matching and instead aims to satisfy the broader topic a user is interested in. Let’s compare the two approaches:

• Focus:
  Keyword-Based SEO: Centered on one primary keyword per page (e.g., aiming to rank for the exact term “best coffee shop London”). Content is often created around that exact phrase, sometimes at the expense of natural language.
  Entity-Based SEO: Centered on a topic (entity) and all its related aspects (e.g., the concept of coffee shops in London as a whole). Content covers subtopics like types of coffee, popular cafés, local coffee culture, tourist vs. local favorites, etc. You aim to become an authority on the entity “London coffee shops” rather than just repeating one phrase.
  
• Content Strategy:
  Keyword SEO: Might produce many thin pages, each targeting slight keyword variations (one page for “best coffee shop London”, another for “top London coffee shops”, another for “coffee shop London UK”, etc.). This was a common tactic historically – making separate pages for every tiny keyword permutationbacklinko.combacklinko.com.
  Entity SEO: Favors content depth over quantity. Instead of many shallow pages, you create one robust page or a tightly linked cluster of pages that together cover the entire topic. Google now often ranks one authoritative page for multiple related queries because it “covers the topic best”backlinko.com. In fact, due to semantic understanding, Google often shows nearly identical results for keyword variations (plural vs singular, etc.)backlinko.com – rendering the old multiple-page approach unnecessary.
  
• Example:
  Let’s say you run a travel blog and want to rank for information on the Taj Mahal.
  Old keyword-centric approach: You’d focus your page only on the keyword “Taj Mahal” and maybe try to game the system by including it in every other sentence (which could read poorly). But which Taj Mahal? The monument? A musician? A restaurant? Google might have been unsure too.
  Entity approach: You’d clarify the entity – e.g., “Taj Mahal (monument in India)” – and cover it in context. Your content might include its history, architecture, visitor tips, maybe comparisons to other landmarks, etc. By covering all the facets of the entity (the Taj Mahal as a place) and related entities (Agra, Mughal history, Shah Jahan, etc.), you help Google see that your page comprehensively addresses what a searcher likely wants. Google can use context clues to differentiate Taj Mahal the monument from Taj Mahal the musicianblog.googleblog.google.
  
• Use of Related Terms:
  Keyword SEO: Traditionally, SEOs would research a “primary keyword” and a handful of exact-match or long-tail keywords. Content often read unnaturally because it was optimized for machines, not people – think writing “London coffee shop best coffee shop in London our coffee shop London” just to fit variations.
  Entity SEO: You still do keyword research, but you’re looking for topics and questions around your main entity. You’ll naturally use plenty of relevant keywords – including synonyms and related phrases – in the course of writing thoroughly about the topic. These related terms are sometimes called LSI keywords (latent semantic indexing keywords) or semantic keywords. They’re basically the words and phrases that tend to appear when a topic is discussed (for a page about “electric cars,” semantic keywords might be “EV charging,” “battery range,” “Tesla,” etc.). Using these helps Google understand your page’s overall contextbacklinko.com. The result is content that reads more naturally and still ranks for dozens of related queries. In fact, Google will now often rank a single page for multiple similar terms if the content is topically richbacklinko.com.
  
• Goal and Metrics:
  Keyword SEO Goal: Rank #1 for a specific keyword and measure success by that ranking and its search volume. This approach can miss the forest for the trees – you might rank for one term but fail to satisfy the searcher’s intent, leading to poor engagement.
  Entity SEO Goal: Rank for a breadth of queries related to a topic and satisfy the user’s intent fully. Success is measured by topical authority (are you showing up for various searches on this subject?), user engagement (do people find your comprehensive content useful?), and often improved conversion (because your content actually answers what people are looking for). It’s a more holistic view of SEO performance.
  

Are People Really Searching for “Entity SEO” or “Semantic SEO”?

Yes – the industry is catching on to this shift. Marketers and savvy business owners are actively researching these concepts. For example, the term “semantic SEO” receives around 6,000+ global monthly searches (and climbing) according to recent SEMrush data, reflecting a growing interest in topic-based optimization. Even niche terms like “entity SEO” and “latent semantic indexing” (LSI, a related concept) get hundreds to thousands of searches per month in total (despite “LSI keywords” being a bit of a buzzword)【2†L0-L0**】. The exact numbers aren’t as important as the trend: people want to know how to go beyond basic keywords.

In short, there’s a clear buzz around semantic, entity-centric SEO. If you’ve heard terms like “topics over keywords,” “things not strings,” “semantic search,” or even “SEO is dead” (spoiler: it’s not dead, it’s just evolving), it all points to the same idea – SEO is now about covering topics comprehensively and building context.

Why Google Is Embracing Entities and Semantic Understanding

The shift to entity-based optimization isn’t happening in a vacuum – it’s driven by major changes in how Google Search works. Google’s end-goal has always been to provide the best answers to users. To do that, it realized it must understand language more like humans do.

Let’s look at a quick timeline of Google’s journey toward semantic search (understanding meaning):

• 2012 – Knowledge Graph: Google introduced the Knowledge Graph, moving toward understanding “things, not strings.” This was Google’s database of entities (people, places, things) and their relationshipsneilpatel.com. Suddenly, a search for “Taj Mahal” could trigger an info panel about the monument or musician, because Google knows the entities and can disambiguate. It was the first big step in recognizing that words refer to real-world concepts.
  
• 2013 – Hummingbird: A major algorithm update that shifted Google from pure keyword matching to understanding natural language and topicsneilpatel.com. Hummingbird allowed Google to handle longer, conversational queries and understand them in context. For example, a search for “Paleo diet health benefits” post-Hummingbird wouldn’t require an exact match on a page; Google could return a page that thoroughly covered health benefits of the Paleo diet even if the wording was differentbacklinko.combacklinko.com. This was a game-changer for content creators – quality and comprehensiveness started trumping keyword density.
  
• 2015 – RankBrain: Google’s first AI-driven ranking component. RankBrain uses machine learning to analyze how words relate to concepts, helping Google interpret queries it has never seen beforeneilpatel.com. By 2015, 15% of queries were completely new to Google each dayblog.google (imagine that!). RankBrain was built to make educated guesses on unfamiliar queries by understanding concepts and intent. It started to adjust ranking signals on the fly, prioritizing more relevant results even if they weren’t exact keyword matchessearchenginejournal.comsearchenginejournal.com.
  
• 2019 – BERT: Google’s NLP breakthrough (Bidirectional Encoder Representations from Transformers). BERT enabled Google to grasp the nuance and context of words in longer queriesblog.googleblog.google. For instance, Google gave an example that previously, for the query “2019 brazil traveler to usa need a visa”, the old algorithm would miss the importance of the word “to” and return results about US travelers to Brazil. BERT understood the context (a Brazilian traveling to the US) and provided the correct resultsblog.google. In essence, BERT helps Google understand the intent behind your search by looking at all the words in context, rather than pulling out keywordsblog.googleblog.google. It was such a leap that Google called it one of the biggest advances in Search history, impacting 1 in 10 searches overnightblog.google. For SEO, BERT meant that writing naturally (how you’d ask a question or explain an answer) is rewarded – you don’t have to force awkward keyword phrases. In fact, Google explicitly said you can “search in a way that feels natural for you” and the engine will understandblog.google. This opened the door for conversational content (and also ties into the rise of voice search).
  
• 2021 – MUM: The Multitask Unified Model, which is like BERT on steroids (Google said MUM is 1,000 times more powerful than BERT). MUM is AI that can understand information across different languages and formats (text, images) to answer complex needsneilpatel.com. It’s still rolling out in parts, but the vision is a search where you could, say, snap a photo of a pair of hiking boots and ask “Can I use these to hike Mount Fuji?” and MUM could combine image recognition with textual knowledge across languages to give you a nuanced answer. For our purposes, MUM signals that Google is going even deeper into semantic understanding – it’s not just retrieving information but synthesizing and generating insights. The writing is on the wall: Google is becoming a semantic search engine, focused on understanding context, intent, and entities at a very sophisticated levelsearchengineland.com.
  

So, Google’s evolution (Knowledge Graph → Hummingbird → RankBrain → BERT → MUM) shows a clear trajectory towards semantic searchneilpatel.comneilpatel.com. The practical upshot for you as a business owner: Google rewards content that aligns with this evolution. If your pages speak the language of topics and intent, not just bare keywords, you’re playing the same game Google is.

Additionally, user behavior has evolved. Search queries are getting longer and more conversational. In fact, longer queries (5+ words) are growing 1.5 times faster than shorter queriesneilpatel.com. People are essentially “talking” to search engines now (especially with voice search and smart assistants). This means your content should be ready to answer these natural-language questions. Semantic search is about delivering relevant results for these complex queries, which is exactly why an entity-based approach is needed. As Neil Patel noted in his key takeaways, tactics like “topic clusters, structured data, and internal linking” are crucial to establish the relationships that search engines now look for in contentneilpatel.com.

How Small Businesses Can Apply Entity-Based Optimization

Reading about Google’s AI might feel abstract – so let’s get practical. How can you, as a small business or website owner, implement entity-based (semantic) SEO on your site? Here are concrete strategies:

1. Organize Content into Topics (Use Topic Clusters)

Instead of publishing one-off blog posts on random keywords, organize your content around key topics (entities) relevant to your business. This often means creating a pillar page that broadly covers a core topic and supporting articles that dive into subtopics, all interlinked.

For example, suppose you run a home renovation company. A traditional keyword approach might have given you separate pages for “kitchen remodel cost,” “kitchen remodel timeline,” “kitchen cabinet trends” – some of which may be thin. An entity-based approach would be to create a comprehensive “Kitchen Remodeling Guide” (pillar content) covering everything about kitchen renovations. Then have sub-pages or sections for cost, timeline, design trends, materials, before-and-after case studies, etc., each linking back to the main guide and to each other where relevant. This cluster signals to Google that you have deep expertise on the entity “kitchen remodeling” as a whole. It also keeps readers engaged (they can find all info in one place).

Internal linking is key here: ensure your related pages link to each other in a logical way. This isn’t just for navigation; it helps search engines understand the relationship between the pieces. A powerful internal linking strategy “boosts rankings, improves crawlability, and strengthens topical authority” across your sitesearchengineland.com. In our example, the kitchen remodel cost page should link to the main guide and perhaps the design trends page (“Learn about popular kitchen design trends to plan a cost-effective yet stylish remodel”). These contextual links act like bridges connecting ideas, showing Google the map of your content. At BSL360, we often map out content clusters for our clients – it’s like creating a mini Wikipedia for your niche, where each page reinforces the others.

Pro Tip: Brainstorm a “topic outline” before writing. List subtopics and questions (what users ask, including “People Also Ask” questions from Google) related to your main topicbacklinko.combacklinko.com. This ensures your content will be truly comprehensive and hit all the points searchers care about. As Backlinko found, covering all subtopics in your content makes Google see it as “Topically Relevant” – and such in-depth pages tend to rank higherbacklinko.combacklinko.com.

2. Incorporate Structured Data (Schema Markup)

Here’s a low-hanging fruit many small businesses overlook: structured data. This is a bit of code (often in JSON-LD format) that you add to your website’s HTML to explicitly tell search engines what your content is about. Google Search works hard to understand page content, but you can give it “explicit clues about the meaning” by including structured datadevelopers.google.com. In Google’s own words, “Structured data is a standardized format for providing information about a page and classifying the page content”developers.google.com. It’s like adding tags or labels that say “Hey Google, this page is about a Local Business named XYZ, located in London, with a 4.5 star rating”, or “This page is an FAQ page answering these questions…”, or “This recipe’s cook time is 30 minutes.”

By using Schema.org vocabularies (which Google, Bing, and others recognize), you help the search engine identify entities on your page and their attributes. For a small business, some of the most useful schema types are:

• LocalBusiness (with subtypes for Restaurant, Store, etc.) – to markup your business’s name, address, phone, opening hours, geo-coordinates, etc.
  
• Product – if you sell products, to specify details like price, availability, and product reviews.
  
• Article/BlogPosting – for your blog content, including author info and publish date.
  
• FAQPage – if you have a Q&A format content.
  
• Organization – to define your company details (good for the About page).
  

Adding this markup can enhance your presence in search results with rich results (like star ratings, FAQ dropdowns, business info boxes), which can improve click-through rates. But beyond that, it contributes to entity SEO by making the information unambiguous. For instance, if your page mentions “Apple”, the word alone is ambiguous – but if you have Organization schema saying your page is about Apple Inc., the company, that’s an entity clue. Google uses structured data to “understand the content of the page, as well as to gather information about the web and the world” (like info about people, companies, reviews, etc., from the markup)developers.google.com. Think of schema markup as speaking to Google in its own preferred language – JSON – to make your point extra clear.

You don’t need to be a coder to implement this. Many CMS platforms like WordPress have plugins for schema (Yoast SEO, RankMath, etc., offer easy schema additions). Google also provides a Rich Results Test tool to check your structured data. The bottom line is that structured data helps connect the dots for search engines, reinforcing the entities and content on your page in a way they can digest quicklybacklinko.com. At BSL360, we often help clients add schema to highlight their important information – it’s a tactical win that punches above its weight.

3. Use Natural Language and Answer Questions

Since Google is getting better at natural language understanding, your content should be written for humans first. This sounds obvious, but it’s worth emphasizing. You don’t need awkward, robotic sentences to rank anymore. In fact, Google’s semantic algorithms (and the rise of voice search) reward a conversational tonebacklinko.combacklinko.com.

For example, if you have an FAQ section on your site, phrase the questions exactly how a user would ask them, and provide a straightforward answer. “How much does a kitchen remodel cost in London?” – and then answer it clearly. These could even get picked up in Google’s “People Also Ask” boxes if done well. Including common questions and answers in your content both improves user experience and hits those long-tail query needsbacklinko.combacklinko.com.

Also, think of related questions users might have around your topic and answer them in your article. If you run a pest control business and you’re writing about “how to get rid of ants”, related questions might be “What attracts ants to your house?” or “Are ant baits safe for pets?”. Cover them. This strategy not only provides value to readers (keeping them on your page longer), but also sends signals to Google that your page is an authority on the entity “ant infestation solution”, covering all relevant angles.

One more thing: incorporate synonyms and context terms naturally. If your page is about “automobiles”, use “cars” too, and specific entities like “SUV”, “Tesla”, “fuel-efficient vehicles” where appropriate. Don’t force them – but in normal writing you’d mention these, which helps cover the semantic field of the topic.

Neil Patel points out that longer conversational searches are on the rise and content must adapt to semantic search to rankneilpatel.com. So writing in a Q&A style, using headings that resemble questions, and providing succinct, clear answers (like you might in a conversation) can boost your relevance. This approach also increases your chances of appearing in featured snippets or voice search results where Google pulls a direct answer.

4. Leverage Internal Linking (Build Your Topical Authority)

We touched on content clusters and internal links, but it’s worth a checklist of internal linking best practices for entity SEO:

• Link Related Pages: Whenever you mention a concept that you have another article or page about, link to it (anchor text should be descriptive, like “local SEO guide” linking to exactly that). For instance, on a page about “digital marketing trends” you might link the phrase “SEO strategy” to your page or post that specifically covers SEO strategies. This signals to Google that the “SEO strategy” page is about that entity and is important.
  
• Use Hierarchical Linking: Ensure your main topic pages link to subtopic pages and vice versa. It creates a hierarchy (pillar ↔ sub-pillars) that a crawler can follow to understand structure. For example, your “Kitchen Remodeling Guide” page should link out to the “Kitchen Remodel Cost” and “Kitchen Design Trends” pages, and those pages should link back to the main guide. This way, no important pages are orphaned, and Google sees they form a cluster.
  
• Include Context in Anchor Text: Instead of generic “click here”, use keyword-rich anchors that make the relationship clear. If you’re linking to an entity page about “electric vehicles”, the anchor could be “electric vehicle benefits” within a sentence. This provides semantic context to the crawler about what it’s going to find at the other end of the link.
  
• Don’t Overdo It: Quality over quantity. A few well-placed internal links that a user actually finds helpful are better than dozens of irrelevant links. Remember, internal links are for users too – they should feel like natural navigation paths.
  

Proper internal linking will keep users on your site longer (finding more useful info) and also help distribute “link equity” throughout your site. Pages that might not rank on their own can get a boost if your stronger pages link to them. But crucially for entity SEO, internal links “provide context and hierarchy between relevant pages”, essentially telling search engines how pieces of content relate to a broader topicsearchengineland.comsearchengineland.com. It’s like building your own mini knowledge graph on your website!

At BSL360, we always audit our clients’ internal links because often there are quick wins: e.g., linking a high-authority blog post to a service page you want to rank. For a small business, an internal link from a popular blog article to your “Contact Us” or “Services” page can funnel both SEO value and readers in that direction – potentially leading to more conversions.

5. Cite and Be Cited (Build E-E-A-T)

Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in its quality guidelines means that demonstrating credibility is vital for SEO. One practical way to boost E-E-A-T is by linking to authoritative sources and getting authoritative sites to mention or link to you. When you create content around a topic, don’t shy away from quoting experts or referencing industry research. For example, if you’re discussing “entity SEO”, you might cite Google’s own Search Central documentation or a reputable SEO publication (like we’ve done throughout this blog). This shows readers (and Google’s algorithms and quality reviewers) that you’ve done your homework and are providing reliable info. It’s part of demonstrating expertise – citing “reputable sources and studies” in your content, as recommended by Google’s guidelinessearchenginejournal.com.

In this post, you’ve seen us link to Google Search Central documentation, Backlinko, Search Engine Journal, and more. These are intentional for credibility – and you should do the same on your site when appropriate. It’s not about sending people away; it’s about backing up your points and showing you’re plugged into the wider knowledge graph of your industry. At BSL360, we stay up-to-date with trusted SEO resources and we weave those insights into our content – that’s how we keep our expertise sharp and signal to Google that our content is trustworthy.

On the flip side, work on getting backlinks from authoritative sites to your content (beyond the scope of this article, but consider guest posting, partnerships, local business citations, etc.). When a high-authority site or a well-known industry blog mentions your business (an entity) and links to your site, it reinforces your credibility in Google’s eyes. It’s like getting a vote of confidence. Over time, building your brand’s authority will amplify the effects of all your on-page entity optimization.

Visualizing the Difference (Keywords vs. Entities)

It might help to visualize how this new SEO game works. Imagine a simple diagram: on one side, a “keyword SEO” mind map – it has a target keyword in the center with a few related terms branching off, mostly disconnected from each other. It’s flat and one-dimensional. On the other side, an “entity SEO” mind map – at the center is a topic (entity), and around it are clusters of subtopics, related entities, and user questions. Lines connect them in a web, showing relationships (like entity: “Coffee Shop” connects to “local café”, “coffee beans”, “latte art”, “Starbucks”, “coffee shop London”, etc.). This web is what Google’s trying to see and reward: a rich, interconnected understanding of a subject.

For key takeaways, let’s lay them out in a quick checklist format:

Entity SEO Checklist for Your Website:

• Identify Your Core Entities: What are the main topics or “things” your business is about? (e.g., “wedding photography”, “handmade soaps”, “cybersecurity software”). Ensure each has a dedicated, comprehensive page or hub.
  
• Cover the Topic In-Depth: Write content that answers the who, what, where, when, why, and how of the topic. Use related subheadings and cover related subtopics. Aim for comprehensiveness – it’s okay if it runs long, as long as it’s valuable (many top-ranking pages are 1,500+ words when covering broad topics).
  
• Use Semantic Keywords Naturally: Include the terms and phrases that naturally come up when discussing the topic. Don’t force keywords; instead, think about the language your customers use. Tools like SEMrush or Google’s “People also ask” can help find these. (For example, if the entity is “solar panels”, semantic terms could be “photovoltaic cells,” “renewable energy,” “solar installation cost,” etc. Sprinkle these in where relevant to paint a full picture.)
  
• Add Schema Markup: Implement structured data relevant to your content (Organization, LocalBusiness, Article, Product, FAQ, etc.). This can improve how your listing appears on Google and gives the search engine clear signals about the entities on the page.
  
• Optimize Titles and Headings for Topics: Your title tag and H1 should include the core topic (entity name) in a natural way. Subheadings (H2, H3) can cover subtopics or questions. This not only helps SEO but also makes your content skimmable and user-friendly.
  
• Internal Link Strategically: Link to your cornerstone content from other pages often. And within your in-depth articles, link out to relevant resources on your own site (and occasionally to outside authoritative sites). For instance, your blog post on “10 Benefits of Yoga” should link to your “Yoga Classes Services” page, and perhaps another post about “Meditation tips” if relevant. This builds that topical network on your site.
  
• Ensure Content Quality and Credibility: Fact-check your content. Include quotes or data from trusted sources. Keep the information updated. Google’s quality raters look for signals of E-E-A-T – make sure your content has them (author bio with credentials, external references, professional presentation). Remember, trust is at the center of E-E-A-Tsearchenginejournal.com, so avoid making claims you can’t back up.
  
• Monitor and Adjust: Use tools like Google Search Console to see what queries your pages are appearing for. You might discover new subtopics people expect you to cover. Continuously refine and expand your content to better cover your entities.
  

By following the above checklist, you’ll start to see your site transform into a more authoritative resource. You might find that instead of just one or two keyword rankings, your pages begin to rank for dozens of related terms – bringing in more diverse traffic.

Conclusion: Embrace the New SEO (And Let Us Help You Win at It)

The SEO landscape will keep evolving, but one thing is clear: context is king. Google will only get better at understanding natural language and the relationships between ideas. The shift from a keyword-centric approach to an entity-based approach is ultimately about serving users better – providing the information they actually want, not just the exact words they typed. For businesses, this is an opportunity. Those who adapt and become true authorities on their topics will rise in search results, while those clinging to old tricks may see diminishing returns.

The good news? You don’t need to be a Fortune 500 company to excel at entity SEO. In fact, small businesses have a lot to gain. By carefully crafting content that showcases your expertise in your niche, and by implementing the tactical tips like schema and internal links, you can outrank even bigger competitors who are stuck targeting single keywords. It’s about working smarter, not harder – creating fewer but better pages, and making your website an informative hub that both users and Google love.

Transitioning to this new SEO game might feel overwhelming, but you’re not alone. At BSL360, we specialize in helping businesses navigate these changes. We stay on top of the latest SEO trends (from Google’s algorithm updates to SEMrush keyword trends) so you don’t have to. Whether you need a content strategy revamp, technical SEO enhancements, or just someone to brainstorm a topic cluster that will put you on the map, we’re here for you.

Ready to embrace entity-based optimization and leave outdated SEO tactics behind? Give us a shout! At BSL360, we’ll work with you to develop a modern SEO strategy that drives real results – more visibility, more traffic, and more customers. In the new SEO game, a strong strategy wins; let us be your strategic partner for SEO success.

Contact BSL360 today for a free consultation, and let’s turn your website into an entity authority that ranks and converts. Here’s to climbing those rankings the smart way! 🚀

Sources & References:

• Google Search Central – Introduction to structured data markupdevelopers.google.comdevelopers.google.com
  
• Backlinko – Semantic SEO: What It Is and Why It Mattersbacklinko.combacklinko.com
  
• Search Engine Journal – Why Entities Are The Most Important Concept in SEOsearchenginejournal.com
  
• Neil Patel – How Semantic Search Works & How to Future-Proof Your Contentneilpatel.comneilpatel.com
  
• Search Engine Land – Internal Linking for SEO: Strategiessearchengineland.comsearchengineland.com
  
• Google Blog – Understanding searches better (BERT)blog.googleblog.google
  

Search Engine Journal – Google E-E-A-T: What Is It & How To Demonstrate Itsearchenginejournal.com (demonstrating expertise through sources)
(And various SEMrush data via user-provided screenshots)